CLIENT | BENEFIT COSMETICS

 

ASSIGNMENT | Create proposal for the launch of 12 new eyebrow shades.

 

PROPOSAL | Together with a marketing team called The room, it was proposed to conduct a photo session with 12 influencers whose eyebrow tones fit the new release. The inspiration came from the classic American Highschool yearbooks where it was sought to give each of the models who participated a unique stamp and personality. Then a graphic adaptation was carried out supported by the brand manual, where the color ranges and fonts used by Benefit were respected.

 

TEAM |

Constance Clarke Makeup

Camila Navarrete Hairstyle

Josefa Aste Photography, art direction and design

 

 

 

 

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